• By Indiaretailing Bureau
• 10 Feb, 2021

Rising unemployment and economic uncertainty due to COVID-19 have had a detrimental impact on the way consumers shop for apparel. Impulsive spending on apparel products is off the cards now, and ‘value for money’ has become the key criterion to attract the shoppers. The Asia-Pacific (APAC) region is set to emerge as the epicenter of value apparel market by 2024 with its market share expected to reach nearly 50% during the same period – compared with 26%, 22% and 3% share of Europe, American.
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